When it comes to investments in technology for the hotel guest room, there is an elephant that has been ignored for far too long. Few guests are actually using these expensive pieces of equipment, and even less value their presence. Further, the quantifiable impact on revenue from those that do value their presence, while rarely measured, is negative.
In-Room Voice Automation is the future and will prove to be the most powerful business tool for hotels since the telephone was first placed on the bedside table. Given the frictionless and fun interface that everyone already knows - talking – voice automation is seeing record high utilization rates, disintermediating guests from their mobile devices, and restoring control of the guest experience to the property.
Exa CEO David Berger recently wrote an article for HospitalityNet.org outlining some key challenges in the hotel industry and presenting the value of in-room voice automation in overcoming those challenges. The full article can be read at .
You can view the article in HospitalityNet.
New technologies always raise questions and concerns. We thought we'd share some of the concerns about in-room voice automation that have been raised with us by Hotel General Managers and IT Directors at leading hotels and resorts.
Q: We've invested significantly in in-room technologies that our guests don't use. Learning a new technology for a short stay in a hotel doesn't seem to be something guests want to do. Will this technology be utilized by our guests?
A: Ease of use is central to the design of the Amazon Echo powered by Exa Guest Engagement Software. If your guest speaks English (and soon other languages), he or she will be engaging naturally in no time. There is no complicated interface to learn and nothing to download.
The Amazon Echo, when powered by Exa Guest Engagement Software, isn't just another piece of in-room technology. It's a business tool.
Watch the Next Generation of Guest Engagement below.
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As leading hotels begin engaging their guests with in-room voice automation, below are 8 things every hotel industry professional needs to know to ensure their properties aren't left behind.
1. Voice Is the Future
It’s not a matter of if, it’s a matter of when. Voice-controlled technology is the future, enabling people to interact with the environment around them in an intuitive, hands-free way. With the introduction of Apple’s Siri in 2011, the American public got a taste for the ease of hands-free searching and virtual assistants. In 2015, 5 million Americans purchased the Amazon Echo. With Google entering the market in fall of 2016 with the Google “Chirp,” by 2020, voice automation hardware will be as commonplace in American homes as television. Successful hotels will lead, not follow, in this revolution.
Every great relationship starts with great communication. The Amazon Echo - powered by !Exa Guest Engagement Software - fosters a bond between your property and your guest unlike any technology that has come before it.
The experience is personal, productive, and profitable.
At !exa we have developed unique guest-centric skills that turn the Amazon Echo into the ultimate in-room concierge, engaging guests in the most natural way - through voice. The interactions are carefully tailored to your unique property and every opportunity is taken to cater to the guests' specific needs.
The world's most prestigious hotels are catering to the wealthiest and most discerning guests with new luxuries, not the least of which are new technologies. Yet sitting next on the nightstand, next to the Heavenly Bed with Egyptian cotton sheets and across from the smart flat screen television, is all too often a landline telephone. This relic from another era - from a time when guests didn't arrive with a superior telephonic device in their pocket - is now finally being replaced by a far superior device that is delighting guests the world over.
This article will examine how hotels, motels, and resorts can use Amazon Echo to:
- Save money by automating tasks previously completed by employees
- Generate new revenues by increasing utilization of room service and other amenities
- Delight guests with an experience to remember that will keep them coming back to your property